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Soup doors down Ajisen last year's net profit impact or continuing for one year

Number of visits: Date:2012-07-18 11:41

  The Ajisen the evening of 22 in 2011 earnings by "soup doors" crisis in July last year, Ajisen net profit fell significantly last year. The Ajisen Chairman and Chief Executive Officer Poon said that sales have not yet fully restored, is expected to this effect will last for one year.

  The Ajisen the evening of 22 in 2011 earnings by "soup doors" crisis in July last year, Ajisen net profit fell significantly last year. The Ajisen Chairman and Chief Executive Officer Poon said that sales have not yet fully restored, is expected to this effect will last for one year.

  The results, Ajisen turnover last year, up by 14.7% to HK $ 3.075 billion, but attributable to shareholders net profit fell 21.8 percent to HK $ 349 million, net profit margin fell to 11.9 percent. The 2010 report shows that their annual turnover of HK $ 2.68 billion, net profit of HK $ 447 million, net profit margin of 16.7%.

  The third quarter of last year, claiming to be stewed with pig Ajisen Ramen soup was traced to modulation of each bowl cost only a few cents. In addition, publicity information call soup to each bowl of calcium up to 1600 mg, four times the milk, the statement also attracted skepticism from the outside.

  The succession of negative news making Ajisen China shares all the way down, on August 5, 2011 announced the suspension, resumption of trading, the stock continued to decline. Three weeks more than share prices have fallen a total of nearly 45% of market value has shrunk to nearly 7.9 billion yuan. Goldman Sachs will be Ajisen from Buy to Neutral, and significantly reduced the target price; UBS cut its rating.

  The Ajisen President and Chief Executive Officer Poon Wai results briefing, said the soup incident in July last year, since sales are still not fully recovered. August to September last year, same-store sales decline of 35-40%, showed a lesser decline in January and February, but still maintained double-digit.

  "According to past experience of the industry, it is expected that the recovery period of approximately one year," Poon said, "At present, the sales figures in Hong Kong and Beijing has been restored to normal levels, but the soup incident duration of the impact on sales or take one year."

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